Bridging the Digital Divide: The Impact of Strategic Communications in Broadband Implementation
Communication, communication, communication. Creating an effective and inclusive communications plan is critical to a successful broadband program. As the former Program Manager for the Virginia Telecommunication Initiative (VATI), I saw first-hand the impact a well-thought-out communications plan has on building constituent trust, raising program awareness, and soliciting stakeholder feedback and buy-in for a broadband project.